black
grey
blue
red
brown
white

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Seth Godin

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Related Topics

Popular Authors

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Related Topics

Popular Authors

More Seth Godin Quotes