Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODINThe myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
More Seth Godin Quotes
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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A brand that stands for what all brands stand for stands for nothing much.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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If you’re not the best in the world at what you do, then you have to get better.
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We’re all born creative, it takes a little while to become afraid.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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The person who fails the most wins.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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How was your day?’ is a question that matters a lot more than it seems.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN