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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Seth Godin

If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Related Topics

Popular Authors

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