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If failure is not an option, then neither is success.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success

If failure is not an option, then neither is success.

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If failure is not an option, then neither is success.

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