Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODINThe less people know, the more they yell.
More Seth Godin Quotes
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Ideas that spread win.
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If you can’t state your position in eight words, you don’t have a position.
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As you’ve probably discovered, great work makes us uncomfortable.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Surprise and differentiation have far more impact than noise does.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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If failure is not an option, then neither is success.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Your best customers are worth far more than your average customers.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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There’s a big difference between not settling and not starting.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN