Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODINOne option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
More Seth Godin Quotes
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Art is a personal act of courage, something one human does that creates change in another.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Facts are irrelevant. What matters is what the consumer believes.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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If you wait until there is another case study in your industry, you will be too late!
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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You can be right or you can have empathy. You can’t do both.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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As long as you want to please everyone, you won’t please anyone.
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Own your dreams. There is no better way to make them happen.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN