Just because something is easy to measure doesn’t mean it’s important.
SETH GODINThe job is not your work; what you do with your heart and soul is the work.
More Seth Godin Quotes
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Not adding value is the same as taking it away.
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I define anxiety as experiencing failure in advance.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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As long as you want to please everyone, you won’t please anyone.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Make enough mole hills, and eventually you will build a mountain.
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Too often, the person who wrecks our work is us.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Making promises and keeping them is a great way to build a brand.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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If you can raise money, you’re never going to have trouble getting a job.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN







