When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUConceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZURewards for good service should not be deferred a single day.
SUN TZUNever venture, never win!
SUN TZUIf quick, I survive. If not quick, I am lost. This is “death.
SUN TZUThe worst calamities that befall an army arise from hesitation.
SUN TZUAttack him where he is unprepared, appear where you are not expected.
SUN TZUWheels of justice gind slow but grind fine.
SUN TZUTo fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZUConform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZUThe general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZUThere are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
SUN TZUInvincibility lies in the defence; the possibility of victory in the attack.
SUN TZUThe whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZUIn the midst of chaos, there is also opportunity.
SUN TZUWhen the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
SUN TZU