Nobody wants to buy sour milk.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
More Tim Cook Quotes
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An acorn would never brag about giving shade.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Certainly some things that are very good can sometimes be used in a bad way.
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The longer the meeting, the less is accomplished.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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America is always stronger when we do things together.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK