An acorn would never brag about giving shade.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
More Tim Cook Quotes
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Certainly some things that are very good can sometimes be used in a bad way.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple Pay is forever changing the way we pay for things.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I don’t really think anything Microsoft does puts pressure on Apple.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK