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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.

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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK

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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I don’t think Apple has to own a content business.
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People are running huge enterprises off of hacking and stealing data.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Apple Best Buy Customer Experience Planet Service Store
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Price is rarely the most important thing. A cheap product might sell some units.
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You are more powerful than you think.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I am driven by great work and seeing people do incredible things and having a part in that.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional

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