From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Apple Pay is forever changing the way we pay for things.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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An acorn would never brag about giving shade.
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From our point of view it’s important that Apple not be the developer for the world.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Watch is the most personal device we’ve ever created.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK