We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
More Tim Cook Quotes
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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You can only do so many things great, and you should cast aside everything else.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Apple Pay is forever changing the way we pay for things.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Android dominates the mobile malware market.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Excellence has become a habit.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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An acorn would never brag about giving shade.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I love museums. But I don’t want to live in one.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK






