“The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.”

If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.

To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

It’s difficult to see new projects to fruition.

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.

It has run consistently about 6 percent of sales at Sony – and in service.

Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Curiosity is the key to creativity.

You can be totally rational with a machine.

Employees are not guilty; why should they suffer?

I feel it is my fault because I made the decision to hire him.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

But the real hope comes from the people. And it all starts with awareness.

I had become aware, as early as my college days, that no opinion, however absurd and incredible can be imagined, that has not been held by one of the philosophers.

When you happy, you get locked in sleep. You get sleepy happy. I always wanna be on point. I always wanna be aware.

To be aware & not to act: The worst misfortune.

Love is the only way to grasp another human being in the innermost core of his personality. No one can become fully aware of the very essence of another human being unless he loves him.

The most difficult situation in life is being aware that you’re lost.

Lucid dreaming is dreaming but you being aware that you’re doing it.

You cannot teach a person something he does not already know, you can only bring what he does know to his awareness.