My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITAThe remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Employees are not guilty; why should they suffer?
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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If management take the risk of hiring them, we have to take the responsibility for them.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Curiosity is the key to creativity.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA