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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
Never break another man’s rice bowl.
AKIO MORITA

Another Bowl Break Man never
In the United States businessmen often do not trust their colleagues.
AKIO MORITA

Businessman Colleague May Moving People Trust
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
Don’t do market research.
AKIO MORITA

Make Research
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want

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