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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
When I find an employee who turns out to be wrong for the job,
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Don’t do market research.
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I believe people work for satisfaction.
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Believe People Satisfaction Work
In the United States businessmen often do not trust their colleagues.
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Businessman Colleague May Moving People Trust
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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Country Create Creating Game Good Merger Money Moving Namely Play Treat
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Company Executive Leadership Necessary Personnel Quality Show Thing Way
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony

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