My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAThe “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
More Akio Morita Quotes
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If you don’t want Japan to buy it, don’t sell it.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Your business and its future are in the hands of the people you hire.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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We all learn by imitating, as children, as students, as novices in the world of business.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Without an organisation that can work together, sometimes over a very long period.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA