The more you focus, the more that focus becomes a habit.
CHARLES DUHIGGAt some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
More Charles Duhigg Quotes
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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Since the 17th century, insurance agents have been the foremost experts on risk.
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
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If you tell people that they have what it takes to succeed, they’ll prove you right.
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Small wins are a steady application of a small advantage.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
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Companies aren’t families. They’re battlefields in a civil war.
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Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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There’s something about it that makes other good habits easier.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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America is the Saudi Arabia of coal.
CHARLES DUHIGG






