The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGGAt some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
More Charles Duhigg Quotes
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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If you tell people that they have what it takes to succeed, they’ll prove you right.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
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The more you focus, the more that focus becomes a habit.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority – can radically increase how much energy and focus they bring to their jobs.
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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
CHARLES DUHIGG