Habits are malleable throughout your entire life.
CHARLES DUHIGGRather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
More Charles Duhigg Quotes
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Since the 17th century, insurance agents have been the foremost experts on risk.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Companies aren’t families. They’re battlefields in a civil war.
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This is the real power of habit: the insight that your habits are what you choose them to be.
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If you believe you can change – if you make it a habit – the change becomes real.
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For a habit to stay changed, people must believe change is possible.
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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Small wins are a steady application of a small advantage.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGG