Since the 17th century, insurance agents have been the foremost experts on risk.
CHARLES DUHIGGRather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
More Charles Duhigg Quotes
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Hiding what you know is sometimes as important as knowing it.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
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The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Small wins are a steady application of a small advantage.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGG