“The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.”

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

The more you focus, the more that focus becomes a habit.

Between calculated risk and reckless decision-making lies the dividing line between profit and loss.

The brain has this amazing ability to find happiness even when the memories of it are gone.

If you tell people that they have what it takes to succeed, they’ll prove you right.

Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.

The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.

I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.

There’s something about it that makes other good habits easier.

Hiding what you know is sometimes as important as knowing it.

If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.

Every discipline develops standards of professional competence to which its workers are subject… Every scientific community is a society in the small, so to speak, with its own agencies of social control.

We are all mediums for our own basic truths. All we really have in life is the primal force that moves us through our days – our unvarnished, untutored, ever-present, inborn agency.

We need to encourage designers and agencies to be responsible. We need to make sure everyone is sensitive to the issues. But to calculate the girls’ body mass – I personally think it is demeaning.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

I think that what one can see from a Darwinian account is how the addition of culture in our species turns us into a very special sort of animal, an animal that can be a moral agent in a way that no other animal can be.

Let me clarify it through the national news agency that I am not joining Aam Aadmi Party. There has been reports that I will be officially joining AAP, but I can assure you that nothing of that sort is happening.

An independant reality in the ordinary physical sense can neither be ascribed to the phenomenon nor to the agencies of observation.

I put in the work to reaffirm my personal agency because the world thinks that becoming a mother means giving yours up.