“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Our business is infested with idiots who try to impress by using pretentious jargon.

The more informative your advertising, the more persuasive it will be.

What you say in advertising is more important than how you say it.

Leaders grasp nettles.

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

Don’t bunt. Aim out of the ball park. Aim for the company of immortals.

Advertising is only evil when it advertises evil things.

Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

A good advertisement is one which sells the product without drawing attention to itself.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Never stop testing, and your advertising will never stop improving.

I do not regard advertising as entertainment or an art form, but as a medium of information.

When we start fighting crime by any means necessary we become guilty of the same hypocrisy as law enforcement agencies throughout history that break the rules to get the villains, and so become villains themselves.

The animal world seizes its food in masses little and big, and often gorges itself with it, but the vegetable, through the agency of the solvent power of water, absorbs its nourishment molecule by molecule.

We know that the Russian’s interfered in our election and they did it to benefit President Trump. The intelligence agencies confirmed that.

Minnesotans lost their jobs because the credit rating agencies didn’t do the only job they’re supposed to have.

And the agencies concluded that the Russians had a clear preference for President Trump.

Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority – can radically increase how much energy and focus they bring to their jobs.

Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.

The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.