“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Advertising reflects the mores of society, but it does not influence them.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The advertisers who believe in the selling power of jingles have never had to sell anything.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.

The consumer isn’t a moron; she is your wife.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

If it doesn’t sell, it isn’t creative.

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

You don’t get to advertise all the good that your religion does without first scrupulously subtracting all the harm it does and considering seriously the question of whether some other religion, or no religion at all, does better.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

I’m a sexual person, and that’s reflected in my clothes and my advertisements.

Commercials capture your attention, that’s all.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.