Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
DAVID OGILVYLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
More David Ogilvy Quotes
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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The consumer isn’t a moron; she is your wife.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
DAVID OGILVY -
Advertising reflects the mores of society, but it does not influence them.
DAVID OGILVY -
The best ideas come as jokes. Make your thinking as funny as possible.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
DAVID OGILVY -
I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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Advertising is only evil when it advertises evil things.
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Never stop testing, and your advertising will never stop improving.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVY -
The advertisers who believe in the selling power of jingles have never had to sell anything.
DAVID OGILVY