“I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

Never stop testing, and your advertising will never stop improving.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

The best ideas come as jokes. Make your thinking as funny as possible.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Ninety-nine percent of advertising doesn’t sell much of anything.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Whenever anyone utters with reverence the name of Babaji, that devotee attracts an instant spiritual blessing.

You’ve got to pay attention to what you’re attracted to because as you hold images of what you want, you’re gonna be attracted to things that are going to be attracted to you, but it literally moves into physical reality with and through you and it does that by law.

If you’re thinking of debt, that’s what you’re going to attract.

The kind of energy I attract is very calm.

You attract the predominant thoughts that you’re holding in your awareness.

Arrogance repels the Lord; humility attracts the Lord.

He alone knows to whom He will reveal Himself under which form. By what path and in what manner He attracts any particular man to Himself with great force is incomprehensible to the human intellect. The Path differs indeed for different pilgrims.

Fierce Determination and Gentle Humility are the ornaments which make one attractive in the eyes of the Lord.