A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVYEvery advertisement should be thought of as a contribution to the complex symbol which is the brand image.
More David Ogilvy Quotes
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The more informative your advertising, the more persuasive it will be.
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Leaders grasp nettles.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Advertising is only evil when it advertises evil things.
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If it doesn’t sell, it isn’t creative.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Advertising reflects the mores of society, but it does not influence them.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
DAVID OGILVY