Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVYThe more informative your advertising, the more persuasive it will be.
More David Ogilvy Quotes
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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A good advertisement is one which sells the product without drawing attention to itself.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Leaders grasp nettles.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
DAVID OGILVY