“Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.”

The more informative your advertising, the more persuasive it will be.

What you say in advertising is more important than how you say it.

Leaders grasp nettles.

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

Don’t bunt. Aim out of the ball park. Aim for the company of immortals.

Advertising is only evil when it advertises evil things.

Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

A good advertisement is one which sells the product without drawing attention to itself.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Never stop testing, and your advertising will never stop improving.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

The best ideas come as jokes. Make your thinking as funny as possible.

It was the fault of David Trezeguet, who made me do one drink of vodka after another. I slept in the bathtub. Now I hold my vodka much better.

I don’t drink, fight & womanise. I am not a wife beater. I don’t do nude covers. I don’t have a 12-inch long you know what … I am quite boring.

How well you treat the wicked people, they don’t give up their wickedness. They derive pleasure in hurting others. A serpent made to drink milk, it ejects poison only.

Souls of poets dead and gone, What Elysium have ye known, Happy field or mossy cavern, Choicer than the Mermaid Tavern? Have ye tippled drink more fine Than mine host’s Canary wine?

I have drunken deep of joy, And I will taste no other wine tonight.

Life is an opportunity afforded to each not to eat and drink, but to achieve something nobler and higher to merge in the Reality.

Eating meat and drinking liquor are demonic vices. Those indulging in drink lose all sense of propriety, have no compassion or love and become demons.

Give me 30 minutes rest, little drink of water. Give me 30 minutes, and I can fight with anybody.