The consumer isn’t a moron; she is your wife.
DAVID OGILVY
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
More David Ogilvy Quotes
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The consumer isn’t a moron; she is your wife.
DAVID OGILVY -
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
DAVID OGILVY -
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Leaders grasp nettles.
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Advertising reflects the mores of society, but it does not influence them.
DAVID OGILVY -
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
DAVID OGILVY -
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVY -
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
DAVID OGILVY -
The advertisers who believe in the selling power of jingles have never had to sell anything.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
DAVID OGILVY -
If it doesn’t sell, it isn’t creative.
DAVID OGILVY -
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
DAVID OGILVY