“Creativity is a great motivator because it mades people interested in what they are doing.”

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.

Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.

It is historical continuity that maintains most assumptions, not repeated assessment of their validity.

I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.

It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.

Argument is meant to reveal the truth, not to create it.

Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.

Complexity means distracted effort. Simplicity means focused effort.

Creativity and lateral thinking have exactly the same basis as humour.

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

All acts performed in the world begin in the imagination.

Don’t try to figure out what other people want to hear from you; figure out what you have to say.

Early Islam was a time of great creativity. Scholars excelled in sciences and literature.

Creation, like destruction, always seems to get a little out of hand; otherwise it could hardly be called creative.

The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

Creativity demands nothing less than all you have. Talent alone is never enough.

Creativity is not being afraid to be different. It takes madness to jump at an idea that no one else believes in.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.