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Creativity is a great motivator because it mades people interested in what they are doing.

Edward de Bono

It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO

Avoidance Important Place Problem System
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONO

Best Chef Ingredient Result Win
Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO

Creativity Greatness Interest Motivational People
Creativity makes life more fun and more interesting.
EDWARD DE BONO

Creativity Fun Interest Life
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See
We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONO

Information Need Substitute Thinking
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
EDWARD DE BONO

Future Possible Preparation Strive
People should realize we’re jerks just like them.
EDWARD DE BONO

People Realize
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO

Complete Memories
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
EDWARD DE BONO

Aesthetic Art Criteria Emotional Expression Reason World
There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
EDWARD DE BONO

Dangerous Information Social Media Thinking Yourself
Happiness is for those who don’t really need it. So I can live without happiness.
EDWARD DE BONO

Happiness Live Myself Need
Logic will never change emotion or perception.
EDWARD DE BONO

Change Emotion Logic Perception
You can’t dig a different hole by digging the same one deeper.
EDWARD DE BONO

Different Hole Oneself
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO

Creativity Learning Level
You can analyse the past, but you have to design the future.
EDWARD DE BONO

Analysis Design Future Past Yourself

Creativity is a great motivator because it mades people interested in what they are doing.

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Creativity is a great motivator because it mades people interested in what they are doing.

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