Happiness is for those who don’t really need it. So I can live without happiness.
EDWARD DE BONOThe power of a car is separate from the way the car is driven.
More Edward de Bono Quotes
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If you never change your mind, why have one?
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There is no doubt that creativity is the most important human resource of all.
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Creativity makes life more fun and more interesting.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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The awful thing is that you can never be aware of what you are not aware of.
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A memory is what is left when something happens and does not completely unhappen.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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People should realize we’re jerks just like them.
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The mind can only see what it is prepared to see.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONO






