The mind can only see what it is prepared to see.
EDWARD DE BONOWe need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
More Edward de Bono Quotes
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I’m a very loyal and unreliable friend.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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There is no doubt that creativity is the most important human resource of all.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Effectiveness without values is a tool without a purpose.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO