On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
More Edward de Bono Quotes
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There is no doubt that creativity is the most important human resource of all.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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People should realize we’re jerks just like them.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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What is urgent will always take precedence over what is important.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Humor is by far the most significant activity of the human brain.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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A memory is what is left when something happens and does not completely unhappen.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Argument is meant to reveal the truth, not to create it.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The power of a car is separate from the way the car is driven.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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