Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONOSometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
More Edward de Bono Quotes
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Effectiveness without values is a tool without a purpose.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Happiness is for those who don’t really need it. So I can live without happiness.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Creativity gives the possibility of some sort of achievement to everyone.
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The analysis of data will not by itself produce new ideas.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
EDWARD DE BONO