We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
Excellence matters. I’ve pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.
