People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSThe day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
More Steve Jobs Quotes
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Innovation distinguishes between a leader and a follower.
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Intuition is a very powerful thing, more powerful than intellect.
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Creativity comes from spontaneous meetings, from random discussions.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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None of us are as creative as all of us.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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We don’t settle for anything less than excellence.
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It’s better to be a pirate than to join the Navy.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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The journey is the reward.
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If you live each day as it was your last, someday you’ll most certainly be right
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Each dream you leave behind is a part of your future that will no longer exist.
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If you’re afraid of failing you won’t get very far.
STEVE JOBS







