“Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.”

No relationships should be taken for granted. They are what life is all about, the whole point. How we cultivate our relationships is often the greatest determinant of the type of life we get to live.

Market like the year you are in.

True success – financial, personal, and professional – lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.

The truth is that finding happiness in what you do every day is so imperative.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it.

The best marketing strategy ever: CARE

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

To this day, one of my proudest achievements is captaining my country.

Success is achieved by people who deeply understand reality and know how to use it to get what they want. The converse is also true: idealists who are not well-grounded in reality create problems, not progress.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

I believed less is what I needed, what I tried to achieve; I thought less is more, better, the minimalistic beauty of life.

The greatest achievement is to outperform yourself.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

You can’t always get what you want.

Hustling is putting every minute and all your effort into achieving the goal at hand.