I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
More Ray Kroc Quotes
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Are you green and growing or ripe and rotting?
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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We provide food that customers love, day after day after day. People just want more of it.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Look after the customer and the business will take care of itself.
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In business for yourself, but not by yourself.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Luck is a dividend of sweat.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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If you have time to lean, you have time to clean.
RAY KROC