If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
More Ray Kroc Quotes
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC -
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC -
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC -
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC -
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC -
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC -
In my experience, good executives don’t make mistakes.
RAY KROC -
Tomorrow at sunrise I shall no longer be here.
RAY KROC -
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC -
If you’re not a risk taker, you should get the hell out of business.
RAY KROC -
In business for yourself, but not by yourself.
RAY KROC -
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC -
Are you green and growing or ripe and rotting?
RAY KROC -
Mankind will discover objects in space sent to us by the watchers.
RAY KROC -
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC -
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC