“I don’t believe in saturation. We’re thinking and talking worldwide.”

The organization cannot trust the individual; the individual must trust the organization.

There are things money can’t buy and hard work can’t win. One of them is happiness.

To an old leader will be born an idiot heir, weak both in knowledge and in war.

After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

But what I believe is that if a person’s individual rights or right to be a part of our economic system is violated under statute, we aggressively go after it. But we don’t issue mandates to businesses that you’ve got to do this and you’ve got to do that.

Everything I wrote was true because I believed what I saw.

Good luck and believe me, dearest Doc – it’s better to look at the sky than live there. Such an empty place; so vague. Just a country where the thunder goes and things disappear.

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

Individuals sometimes feel insignificant and doubt that one person can really make a difference in this world. Well, believe me, one person can.

When you see me out I hope the taste in your mouth is still sweet as I wish it could be, believe me.

It’s good to believe in yourself, but there are people out there who can make or break you.

It is the want to know the end that makes us believe in God, or witchcraft, believe, at least, in something