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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself

It requires a certain kind of mind to see beauty in a hamburger bun.

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It requires a certain kind of mind to see beauty in a hamburger bun.

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