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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk

It requires a certain kind of mind to see beauty in a hamburger bun.

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It requires a certain kind of mind to see beauty in a hamburger bun.

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