I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
More Ray Kroc Quotes
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The third big war will begin when the big city is burning.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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To be successful, you must be daring, be first and be different.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you’re not a risk taker, you should get the hell out of business.
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If you have time to lean, you have time to clean.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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The more I help others to succeed, the more I succeed.
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In my experience, good executives don’t make mistakes.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC