The third big war will begin when the big city is burning.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
More Ray Kroc Quotes
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The quality of a leader is reflected in the standards they set for themselves.
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In business for yourself, but not by yourself.
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If you have time to lean, you have time to clean.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Luck is a dividend of sweat.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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We have an obligation to give something back to the community that gives so much to us.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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Adversity can strengthen you if you have the will to grind it out.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC






