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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

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Business Defeat Enemy Excellence Strategy War

Bagwalas

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness
Do many calculations lead to victory, and few calculations to defeat.
SUN TZU

Business Calculation Defeat Strategy Victory War
Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZU

Business Creation Enemy Strategy Strength War
Ponder and deliberate before you make a move.
SUN TZU

Business Entrepreneur Inspirational Strategy Success War
Who wishes to fight must first count the cost
SUN TZU

Business Cost Deep Fight Strategy War
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
In the midst of chaos, there is also opportunity.
SUN TZU

Business Inspirational One Liner Opportunity Strategy
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
Even the finest sword plunged into salt water will eventually rust.
SUN TZU

Inspirational Philosophy Rust Salt Sword Water
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
If the mind is willing, the flesh could go on and on without many things.
SUN TZU

Battle Flesh Mind War
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU

Battle Business Enemy Opportunity Strategy War
Attack is the secret of defense; defense is the planning of an attack.
SUN TZU

Atatch Business Planning Secret Strategy War
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU

Advantage Business Gain Position Strategy War

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