“You can be serious without a suit.”

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact.

As a precaution, we’re making machines extremely heavy with very tiny legs.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

It’s quite complicated and sounds circular, but we’ve worked out a way of calculate a Web site’s importance.

Don’t be evil- apparently people like it better than “Be good”.

Optimism is important. You have to be a little silly about the goals you are going to set. You should try to do things that most people would not do.

People are starving in the world, not because we don’t have enough food, but because we’re not organized. And computers are part of that.

Especially in technology, we need revolutionary change, not incremental change.

We will make machines that can reason, think and do things better than we can.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

If we are not trusted, we have no business.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.

The changes needed to safeguard future living conditions for all species won’t come from governments or businesses. It will come from best available science and public opinion. So its unto us. Spread the science.

Never listen to the advice of someone who is not where you want to be. 

Success is a long time investment

Only strong people afford the risk.

Life is so much better when you mind your own business.

Solving big problems is easier than solving little problems.

There are always twenty excellent reasons for doing nothing for every one reason for starting anything-especially if it has never been done before.

We just want to have great people working for us.