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Formula for success: under promise and over deliver.

Tom Peters

Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does.
TOM PETERS

Challenges People Reading
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
The simple act of paying positive attention to people has a great deal to do with productivity.
TOM PETERS

Positive Productive Work Simple
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERS

Degree Leadership Sorry Team
Effective listening is a professional achievement-achieved only through hard work.
TOM PETERS

Achievement Effective Hard Listening Work
Treat the customer as an appreciating asset.
TOM PETERS

Appreciate Assets Business
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
TOM PETERS

Defend Thing Worse Yesterday
South Africa has all the tools to compete in the new global village – an eager workforce, ready to take on any challenge.
TOM PETERS

Challenges Competition Tools
We cannot innovate without opening the door to havoc.
TOM PETERS

Doors Havoc Innovation

Formula for success: under promise and over deliver.

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Formula for success: under promise and over deliver.

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