I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
TOM PETERSTo meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
More Tom Peters Quotes
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Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
TOM PETERS -
A passive approach to professional growth will leave you by the wayside.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
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I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
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Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
TOM PETERS -
You are your projects!
TOM PETERS