Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERSSorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
More Tom Peters Quotes
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Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
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Learning is a matter of intensity not elapsed time.
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Knowing when to take your losses is an essential part of eventual success.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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Integrity may be about little things as much or more than big ones.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
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A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
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Swipe from the best, then adapt.
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Accept change as a friend. And don’t take yourself too seriously.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERS







