In the long arc of time, you are only relevant if customers love you.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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You are more powerful than you think.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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There’s something very dangerous happening in states across the country.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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What makes Siri cool is she has a personality.
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Apple Pay is forever changing the way we pay for things.
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Anything can change, because the smartphone revolution is still in the early stages.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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