Let your joy be in your journey, not in some distant goal.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I just want to build great products.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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An acorn would never brag about giving shade.
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Price is rarely the most important thing. A cheap product might sell some units.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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It is possible to be aware of God at all times.
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Nobody wants to buy sour milk.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I am driven by great work and seeing people do incredible things and having a part in that.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK