Certainly some things that are very good can sometimes be used in a bad way.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We make the best phone, we don’t make the most phones.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I don’t think Apple has to own a content business.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Excellence has become a habit.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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You can only do so many things great, and you should cast aside everything else.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK