If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Without encryption, you and I wouldn’t be able to do our banking online.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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An acorn would never brag about giving shade.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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There’s something very dangerous happening in states across the country.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK