We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKThere’s something very dangerous happening in states across the country.
More Tim Cook Quotes
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t really think anything Microsoft does puts pressure on Apple.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Discrimination, in all its forms, is bad for business.
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You are more powerful than you think.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK