If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKThere’s something very dangerous happening in states across the country.
More Tim Cook Quotes
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I just want to build great products.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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The government should always be the one defending civil liberties.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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It is possible to be aware of God at all times.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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America is always stronger when we do things together.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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You are more powerful than you think.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK