Apple Watch is the most personal device we’ve ever created.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
TIM COOKIt is possible to be aware of God at all times.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOK