Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKThere’s something very dangerous happening in states across the country.
More Tim Cook Quotes
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Certainly some things that are very good can sometimes be used in a bad way.
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Anything can change, because the smartphone revolution is still in the early stages.
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Apple is this great American company that could have only happened here.
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The longer the meeting, the less is accomplished.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK







