Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZUTo win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
More Sun Tzu Quotes
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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There is no instance of a nation benefitting from prolonged warfare.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Opportunities multiply as they are seized.
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You have to believe in yourself.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Never venture, never win!
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Attack is the secret of defense; defense is the planning of an attack.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Who does not know the evils of war cannot appreciate its benefits.
SUN TZU