Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZUYou can be sure of succeeding in your attacks if you only attack places which are undefended.
More Sun Tzu Quotes
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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To know your Enemy, you must become your Enemy.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Always mystify, mislead, and surprise the enemy if possible.
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The greatest victory is that which requires no battle.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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The opportunity of defeating the enemy is provided by the enemy himself.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Great results, can be achieved with small forces.
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If quick, I survive. If not quick, I am lost. This is “death.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU