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You can be sure of succeeding in your attacks if you only attack places which are undefended.

Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
SUN TZU

Attach Courage Fire Inspirational Mountain Revenge War Wind Wood
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU

Battle Inspirational Life Strategy Success War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
In the midst of chaos, there is also opportunity.
SUN TZU

Business Inspirational One Liner Opportunity Strategy
Build your opponent a golden bridge to retreat across.
SUN TZU

Business Competitor Opponent Strategy War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
Great results, can be achieved with small forces.
SUN TZU

Achievement Business Inspirational Result Strategy War
The opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Defeat Enemy Himself Opportunity Success War
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Conquer Enemy Strategy War

You can be sure of succeeding in your attacks if you only attack places which are undefended.

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You can be sure of succeeding in your attacks if you only attack places which are undefended.

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