If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUAnger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
More Sun Tzu Quotes
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Attack him where he is unprepared, appear where you are not expected.
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Attack is the secret of defense; defense is the planning of an attack.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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If there is disturbance in the camp, the general’s authority is weak.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU