If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUTo know your Enemy, you must become your Enemy.
More Sun Tzu Quotes
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Attack him where he is unprepared, appear where you are not expected.
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If he sends reinforcements everywhere, he will everywhere be weak.
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If there is disturbance in the camp, the general’s authority is weak.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU