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To know your Enemy, you must become your Enemy.

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Deep Enemy One Liner War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
The worst calamities that befall an army arise from hesitation.
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Army Business Hesitation Strategy War Worst
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Enemy Relax Settle Strategy Strave Victory War
In the midst of chaos, there is also opportunity.
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Business Inspirational One Liner Opportunity Strategy
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Brave Business Man Opponent Strategy War
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Business Darkness Fall Planning Strategy Thunder War
The wise warrior avoids the battle.
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Battle Conquer One Liner Strategy Warrior Wise
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Earth Enemy Heaven Strategy Victory Yourself
All warfare is based on deception.
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Deception One Liner War
You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Attack Business Defence Strategy Success War
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Business Confuse Enemy Secret Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water
If you wait by the river long enough, the bodies of your enemies will float by.
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Body Enemy Float River Strategy War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Confidence Justice Mind People Strategy War
Invincibility lies in the defence; the possibility of victory in the attack.
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Attack Business Defence Strategy Victory War

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