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Thus the expert in battle moves the enemy, and is not moved by him.

Sun Tzu

The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
The supreme art of war is to subdue the enemy without fighting.
SUN TZU

Art Enemy Fight Strategy Victory War
Who does not know the evils of war cannot appreciate its benefits.
SUN TZU

Appreciate Benefit Business Evil Strategy War
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
SUN TZU

Attack Business Enemy Fight Strategy War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
SUN TZU

Earth Enemy Heaven Strategy Victory Yourself
Build your opponent a golden bridge to retreat across.
SUN TZU

Business Competitor Opponent Strategy War
But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Business Death Destroy Life Strategy War
Rewards for good service should not be deferred a single day.
SUN TZU

Business Goodness Service Strategy War
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise

Thus the expert in battle moves the enemy, and is not moved by him.

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Thus the expert in battle moves the enemy, and is not moved by him.

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Popular Authors

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