Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZURewards for good service should not be deferred a single day.
More Sun Tzu Quotes
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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Never venture, never win!
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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If his forces are united, separate them.
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Appear weak when you are strong, and strong when you are weak.
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Do many calculations lead to victory, and few calculations to defeat.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Invincibility lies in the defence; the possibility of victory in the attack.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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Pretend inferiority and encourage his arrogance.
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Who wishes to fight must first count the cost
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZU