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If ignorant both of your enemy and yourself, you are certain to be in peril.

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Business Enemy Ignorance Strategy War Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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Business Darkness Fall Planning Strategy Thunder War
Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Army Business Enemy Home Interfere Strategy War
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Achievement Army Business Intelligence Strategy War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Business Nature Soldier Strategy Victory War
Appear weak when you are strong, and strong when you are weak.
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Appeaarance Deception Inspirational Life Strong Weakness
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Confidence Justice Mind People Strategy War
Rewards for good service should not be deferred a single day.
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Business Goodness Service Strategy War
If he sends reinforcements everywhere, he will everywhere be weak.
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Battle Business Strategy War Weakness
The opportunity of defeating the enemy is provided by the enemy himself.
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Defeat Enemy Himself Opportunity Success War
If the mind is willing, the flesh could go on and on without many things.
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Battle Flesh Mind War
Always mystify, mislead, and surprise the enemy if possible.
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Business Enemy Mislead Strategy Surprise War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Attack Battle Business Combination Strategy War
Know thy self, know thy enemy. A thousand battles, a thousand victories.
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Battle Business Enemy Strategy Victory War
The greatest victory is that which requires no battle.
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Battle Business Greatness One Liner Requirement Success Victory
Thus the expert in battle moves the enemy, and is not moved by him.
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Battle Enemy Expert Himself War

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