When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUEvery battle is won before it’s ever fought.
More Sun Tzu Quotes
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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The wise warrior avoids the battle.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Always mystify, mislead, and surprise the enemy if possible.
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The greatest victory is that which requires no battle.
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There is no instance of a nation benefitting from prolonged warfare.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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One may know how to conquer without being able to do it.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Disorder came from order, fear came from courage, weakness came from strength.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU